We can help your company use interest-based targeting to develop customer profiles and personalize your marketing strategy.
An excellent way to expand your company’s audience is through the use of hashtags, and our team at Binary Fabric are hashtag virtuosos. Hashtags can be used both to promote your business (for example, adding relevant hashtags to Instagram or Twitter posts from your company’s social media account) and to research new marketing frontiers. We have the skills to identify and investigate hashtags related to your business’s products and services, so we can target similar interest categories and hobby groups that could draw potential customers to your business.
Social media platforms are basically massive town squares where visitors are constantly publicizing their interests and seeking out communities who share them. Social media companies observe and categorize that information into interest groups in order to better connect like-minded users. This information can also be used by businesses to personalize their products or services.
Extending your reach across multiple platforms and customizing your advertising copy to speak to interest-based customer profiles are the keys to a strong social media marketing strategy. Interest groups on Facebook might respond differently to a product advertisement than the same interest group on Twitter. This is why research is crucial and where Binary Fabric’s team shines. We coordinate between our programmers, copywriters, and data analysts to develop and launch social media advertising that is guaranteed to increase the audience for your brand.
With countless social media platforms available to today’s internet citizens, it’s impractical and uneconomical to focus your marketing strategy on one site. And yet, the time and effort it takes to customize an interest-based advertising campaign to a diverse set of customer profiles and interest groups can overwhelm a business and distract them from their primary enterprise. At Binary Fabric, our team’s interest is all things web design and digital marketing. We possess the enthusiasm and know-how to launch a personalized, interest-based ad campaign, so you can continue doing what your business does best. Get in touch today!
Our team can craft you the perfect website and get you to the top of Google. Schedule your free consultation today.