Analytical tools track data on users and offer a deeper understanding of where website traffic is coming from and how users interact with the website.
Time Spent on Website
There are both free and paid options of SEO analytic tools available. The two most detailed options, Google Search Console and Bing Webmaster Tools, are free.
In addition to Google Search Console and Bing Webmaster Tools, several paid analytical tools are available. These tools, such as Ahrefs, SEMRush, and Moz, provide website owners with even more detailed information about their website's metadata and how users interact with the website.
Paid analytical tools also track competitors' traffic data and see how their websites perform in comparison. This information can be invaluable when developing an effective SEO strategy.
All websites should collect data from Google Search Console and Bing Webmaster Tools. Both tools are designed for Google and Bing and provide website owners valuable insights into their website's traffic data and how users interact with their site.
Website owners can use these tools to identify:
These free tools provide a thorough understanding of a website's most basic user experience and serve as the foundation for any analytical research conducted on a website.
One area where these tools struggle is identifying competitors and new keyword opportunities.
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Paid SEO tools, such as Ahrefs, SEMRush, and Moz, provide website owners with detailed information related to keywords, websites, and PPC ads.
Analytical tools, such as Ahrefs, track competitors’ traffic data and see what keywords they rank. The ability to track competitor keyword rankings is a valuable SEO strategy and can help website owners identify new keywords to target.
While paid tools are not required for all website owners, they can provide significant value when developing an effective SEO strategy.
The analytical information provided by tools such as Google Search Console can help website owners make better decisions about their design, content, and marketing strategy.
Binary Fabric works with the most advanced analytical tools available. Our team of digital marketing experts can help you track and make sense of your traffic data. We use your unique user data to develop an effective SEO strategy that will help you generate more leads and revenue.
Whether you’re just starting to develop your SEO strategy or looking for ways to improve your existing strategy, Binary Fabric can help. Contact us today to learn more about how analytical tools can help you grow your business.
Our team can craft you the perfect website and get you to the top of Google. Schedule your free consultation today.