Search Engine Marketing

What Is SEM?

Put simply, search engine marketing allows a business to pay for a top spot on a search engine's results page. When a user types a search term (also known as a keyword) related to your business into a search engine, your website can appear in an ad on the first results page for that keyword. It is a form of pay-per-click marketing that helps boost the traffic to and the visibility of a website. While designing a website that ranks on the first page of a search engine like Google often takes time, SEM provides a shortcut by taking advantage of paid advertising space on the first page.

SEO and SEM: Are They Related?

Both Search Engine Optimization and Search Engine Marketing have, as their end goal, the appearance of a website on the first page of a SERP. The difference is in the way that SEO and SEM approach that goal. 

You can think about this difference as word-of-mouth versus billboard advertising. If you have a business that is held in high regard by its clientele, you will inevitably receive positive reviews and customer recommendations that will grow your customer base. This happens organically and comes at no additional cost to your business. The same can be said of a top-ranking website that uses SEO best practices to its advantage. The website is organically featured on the front page because it is well-designed, and the business doesn’t pay extra for this coveted position.

However, even successful and well-respected businesses struggle to maintain and grow their customer base. It is here that our team of marketing specialists can help. Paid advertising, like search engine marketing, functions like a billboard for your company, occupying a prominent space on the roadways of the internet for a small fee. And at Binary Fabric, we possess the know-how to create captivating digital billboards that will elevate your brand and introduce your service or product to a wider audience.

Start Your SEM Campaign Today

If you’re searching for a search engine marketing company that has mastered SEM best practices, employs expert copywriters, and prioritizes continually improving your SEM campaign, look no further. We specialize in search engine marketing strategies that get results, converting the clicks of web window shoppers into committed customers. Contact us today to get ahead of the competition.