Surviving The October 2022 Google Core Update

What is the October 2022 Google Update?

For those that don’t know, Google is constantly publishing algorithm updates to improve the quality of their search results. Unfortunately, Google Updates are often unpredictable, and the October 2022 update was no different. Many website owners were caught off-guard by the update and saw their traffic drop significantly. If you were affected by the October 2022 Google Update, you’re probably wondering how to recover your lost traffic.

The good news is that it is possible to recover from a Google Update, but it will take some time and effort. In this guide, we’re going to show you how to recover from the October 2022 Google Update.

Today we released the October 2022 spam update. Find out more about spam updates at https://t.co/XthD5GF06M . We'll update our ranking release history page when the rollout is complete: https://t.co/sQ5COfvo3J

— Google Search Central (@googlesearchc) October 19, 2022

The October 2022 update was a spam update targeting websites with low-quality content. With the rise of AI content, Google has been trying to find new ways to identify and penalize low-quality content. While many niches were impacted, the October 2022 Core Update had the most noticeable impact on websites in the “make money online” and “weight loss” niches.

While the update is still rolling out, we’ve seen a lot of websites that have already experienced a sudden drop in traffic from Google and seen an overall decrease in organic search impressions and clicks.

How to Recover from the October 2022 Google Update

Google encourages any website impacted by this update to review the Spam Policy and ensure they do not violate any existing terms, such as cloaking, scraped content, or link spamming.

If your website was impacted by the October 2022 Google Core Update, the first thing you need to do is assess the damage. Check your traffic reports to see how much your traffic has declined. Start by visiting your Google Search Console and seeing if there was a dip in your impressions, CTR, or clicks. Your website was likely impacted by the Core Update if you see a dip in traffic starting after October 19th.

It is a good idea to compare this data to your Google Analytics. Both tools will give you a good idea of how much impact the October 2022 Google Core update had on your website.

When you have determined that your website was impacted by the update, it’s time to start making changes. The first step is to audit your content and remove any low-quality or spammy content, including anything that is duplicate, keyword stuffed, or irrelevant to your audience. If you have a lot of content on your website, this process can take some time, but it’s worth doing to ensure your website complies with Google’s changing guidelines.

After you’ve cleaned up your content, the next step is to improve the overall quality of your website. As a website owner, it is crucial that you continuously ensure that your website is well-designed, easy to navigate, and contains high-quality content.

If you’re unsure where to start or you feel a lack of motivation because of a recent Google Update, Binary Fabric can help. Our experienced SEO team can help you create a custom recovery plan for your website. We’ll audit your content and improve your website’s design, backlink profile, and more.

Contact us today to get started. We’ll be happy to help you recover from the October 2022 Google Core Update.