Keywords

What Keywords Should I Target?

There are billions of search terms used daily, making it critical to target keywords that are relevant to your business and have low competition. For example, if you are a plumber in Los Angeles, you would want to target the keyword "plumbers in Los Angeles." By targeting this keyword, you would be positioning your website in front of people looking for plumbers in Los Angeles.

To find relevant keywords, you can start by brainstorming a list of terms that are related to your business. Then, you can use analytic research tools like Google AdWords Keyword Planner or Moz Keyword Explorer. These analytic tools will help you find keywords that are relevant to your business and have a high search volume.

What are Long-tail Keywords?

New websites should focus on long-tail keywords. Long-tail keywords are specific phrases with less search volume than short-tail keywords.

For example, "running shoes for men with wide feet" is a long-tail keyword, while "running shoes" is a short-tail keyword. Long-tail keywords are easier to rank for and often generate more engaged traffic.

You can also use third-party tools such as Ahrefs or SEMrush to perform competitor analysis to find long-tail keywords. An additional strategy is to identify keywords your competitors target and try to target similar ones.

By targeting the right keywords, we can attract more relevant traffic to your website and improve the conversion rate of visitors.

How to Understand Keyword Competition

Keyword competition is the number of websites that are targeting a specific keyword. The more websites targeting a keyword, the harder it will be to rank for a keyword.

When looking for keywords, you need to check the competition for each keyword. By targeting high-search, low-competition phrases, websites position themselves for SEO success.

Searching for the phrases and viewing the organic search results will give some insights into the difficulty of ranking for a particular keyword. If you see a bunch of industry-leading websites, YouTube videos, or ads, it is likely going to be difficult to rank in the top organic results.

Always be Optimizing

Once you have targeted the right keywords, you need to optimize your website for those keywords. There are a few ways to optimize your page for a keyword, including:

• Add it to an alt tag of a photo.
• Use it in the first paragraph.
• Have the keyword used in at least 1% of the text.
• Ensure the keyword is in a header.

Additionally, ensure your metadata is optimized and accurate, as these technical SEO factors also help with ranking.

We Can Identify Low Competition Keywords

Binary Fabric can help you with all aspects of SEO, from keyword research to on-page and off-page optimization. Our experienced team will help you identify low competition keywords and create an SEO strategy to help you rank higher in SERPs.

Contact us today to learn more about how we can help you improve your website’s SEO.