Social Media

Analytics

SEM

The Value of Information

Conversion Tracking

We use conversion tracking to monitor how a user (and potential customer) arrives at and navigates through your website. 

How We Track Conversions to Grow Your Business

  • Potential Conversion Assessment

    We conduct a thorough examination of your business, website, and customer base to identify existing and potential conversions worth tracking.

  • Conversion Data Analysis

    We understand the value of information. That’s why we closely monitor conversions to understand where marketing strategy and website design can be improved.

  • Keyword Refinement

    Conversion tracking delivers a wealth of information about the performance of keywords. We use this data to improve low-performing keywords and enhance our marketing strategy.

  • UX Improvements

    A low conversion rate can say a lot about a user’s experience on your website. Our programmers can implement conversion data to ensure each user’s visit is an enjoyable one.
Why Is Conversion Tracking Important?

A website is a business’s home on the internet. Are you aware of what’s happening in your home? Our team specializes in conversion tracking, and we can help.

In an increasingly networked, global economy, most businesses have their own website. But these days, it’s not enough to simply have a site where customers can learn about your business and purchase your products or services. The most successful businesses monitor what is happening on their website.

All the various actions a user can take on your site—signing up for a newsletter, purchasing a product, abandoning items in their online shopping cart—is a conversion that can be tracked. At Binary Fabric, we know how to obtain data about your website traffic through conversion tracking and to capitalize on that data to attract more customers to your business.

How Does Website Design Influence Conversions?

Imagine a customer who is looking to purchase a particular product, but they haven’t yet decided which company they’ll purchase from. This customer will likely search for the product using a search engine. If they click on a result and are redirected to a website that requires them to navigate through multiple pages or menus to find the product they’re looking for, it’s likely they will exit the website and take their search elsewhere. In order to convert the click of a link into a customer of your business, you need to have a website that is easy to navigate and visually appealing. From website design to data analysis like conversion tracking, Binary Fabric can handle all your business’s virtual needs.

Let Binary Fabric Handle Your Digital Marketing

Our team is made up of a diverse group of web design and marketing professionals — from code-savvy programmers who know how to create user-friendly, brilliantly-designed websites to gifted copywriters who can compose enticing advertisements and website copy to data analysts who know how to read web traffic information and leverage that information to grow your business. We’re a one-stop-shop for all your web design and marketing needs. Get in touch today!

Get Started

Our team can craft you the perfect website and get you to the top of Google. Schedule your free consultation today.

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