Analytics

Technical SEO

OnPage SEO

Gain Valuable Traffic Insight

Analytic Tools

Analytical tools track data on users and offer a deeper understanding of where website traffic is coming from and how users interact with the website.

What Can Analytic Tools Track?

  • Acquisition Channels

    With Google Analytics, website owners can effectively track which channels (social media, search engine, direct) users are coming from.

  • Demographic Stats

    Analytic tools provide valuable audience insight such as age, location, device, and browser settings that can be used to target your audience.

  • Landing Pages

    Google Search Console can identify which page visitors are landing on, which page they spend the most time on, and which page they exit from.

  • Time Spent on Website

    Analytic software can track how much time a user spent on a page, what elements they clicked on, and what content they viewed.
The Best Analytical Tools for SEO

There are both free and paid options of SEO analytic tools available. The two most detailed options, Google Search Console and Bing Webmaster Tools, are free.

In addition to Google Search Console and Bing Webmaster Tools, several paid analytical tools are available. These tools, such as Ahrefs, SEMRush, and Moz, provide website owners with even more detailed information about their website's metadata and how users interact with the website.

Paid analytical tools also track competitors' traffic data and see how their websites perform in comparison. This information can be invaluable when developing an effective SEO strategy.

Start With the Free Options

All websites should collect data from Google Search Console and Bing Webmaster Tools. Both tools are designed for Google and Bing and provide website owners valuable insights into their website's traffic data and how users interact with their site.

Website owners can use these tools to identify: 

  1. Which keywords and pages users are clicking on.
  2. How many of their pages are indexed in the search engine.
  3. How many users click through to their website from the search engine.

These free tools provide a thorough understanding of a website's most basic user experience and serve as the foundation for any analytical research conducted on a website.

One area where these tools struggle is identifying competitors and new keyword opportunities.

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Paid Tools Provide Incredible Value

Paid SEO tools, such as Ahrefs, SEMRush, and Moz, provide website owners with detailed information related to keywords, websites, and PPC ads.

Analytical tools, such as Ahrefs, track competitors’ traffic data and see what keywords they rank. The ability to track competitor keyword rankings is a valuable SEO strategy and can help website owners identify new keywords to target.

While paid tools are not required for all website owners, they can provide significant value when developing an effective SEO strategy.

Access Professional SEO Tools with Binary Fabric

The analytical information provided by tools such as Google Search Console can help website owners make better decisions about their design, content, and marketing strategy.

Binary Fabric works with the most advanced analytical tools available. Our team of digital marketing experts can help you track and make sense of your traffic data. We use your unique user data to develop an effective SEO strategy that will help you generate more leads and revenue.

Whether you’re just starting to develop your SEO strategy or looking for ways to improve your existing strategy, Binary Fabric can help. Contact us today to learn more about how analytical tools can help you grow your business.

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Our team can craft you the perfect website and get you to the top of Google. Schedule your free consultation today.

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